Tampa Bay Creative & Digital Marketing

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Client: TampaBay Creative
Location: Westchase, FL
Website: TBC Website

Re-Building A Marketplace for Website 
Themes Company.
Position: Creative Branding/Brand Designer
Art Direction: Chez Boodparset
Print Campaign: Chez Boodparset
All Website Theme Design: Chez Boodparset


It Was A Challenge I Couldn't Refuse.
In 2010, I was hired to rebuild their creative team, update their look & feel, and launch their new brand venture as a new marketplace for website template. They needed a whole website design brands for those upcoming  gallery. They're requesting  websites for wide range of professions from restaurant industry, health and wellness, fitness, public  speakers, corporations to technology industry. I was given  less than 5 days to complete the task. 

What happened?
I came up with 200 of a well designed website brands within 5 days. It was an impossible  task even by a team of experienced designers standard and time frame. 

Where the inspiration  came from?
I enjoy twelve years of solid experience in a creative field as a creative brand designer, art director, senior graphic designer, and front end web designer in a creative design agency, and in-house design company for established brands with solid design portfolio. In creative branding, consumer is always a center of what we do. I get to be curious about our target market or learn who the consumer is! This is one of the reasons why I'm so passionate about what I do. So building  brands is natural to me.


It Was A Role I've Been Waiting For
I'm a brand designer with a deep passion for brand building and digital marketing. What I like about branding is that I get to be curious. I get to learn about what consumer wants and needs . I get to dig deep into brand and consumer relationships, the importance of consumer understanding. All the unique experience has afforded me with a well rounded skill set for this role. 

I also enjoy a role where I collaborate with various teams such as a Marketing/Sales, content manager, and creative department in managing projects to assist, guide, translate, conceptualize, execute and deliver best creative solutions. It's was a "Go-To-Guy" role of a Creative Designer. 


Technology and Good Design Finally Meets
With an unparalleled mastery of true digital creative, Tampa Bay Creative generates unique marketing solutions and strategies to improve the digital life of its clients’ products. Tampa Bay Creative (TBC) Ad agency works closely with the client to gather information and pitch campaign ideas followed by the creative process of branding and advertising. TBC offers a combination of strategy, design, technology and advertising services to clients, it is creative or expert lead, it's made up primarily of creative professionals, and it's often strongly defined by values. Founded in 2016, Tampa Bay Creative (TBC)'s is one of the upcoming website builder and online marketing companies in Tampa. TBC is a family-owned, privately held company with a portfolio of brands that includes NPW, Tampa Websites and creative-loft.



Next Building  Brand Positioning/Why We're Different.
As our lives become increasingly intertwined with technology, customers have more choices — and more power than ever before. Now customers can easily shop around, compare brands and product details and consider peer reviews before making a purchasing decision. Every interaction with your customers has the potential to build brand loyalty, brand trust and ultimately brand credibility. Establishing emotional connection, it can be done consistently through brand identity, brand awareness and brand promise.

"In Brand Marketing, consumer is always 
a center of what we do..."

We believe through emotional connection, is the best way to communicate to the customers of our target market in much more meaningful way. We have to show them why they should connect with us and why we’re a brand they can trust and grow with. For TBC, we want to reflect our brand image as a community leaders, local business speakers, a team of experts in our fields and business motivators.We have to ensure this message has to be expressed consistently through all touch points.



Define The Distinctiveness in Brand Core Value
For TBC brand to resonates with the audience on a deeper level, we must establish a distinctiveness in our brand core value. What is core value? Your brand core value is your brand vision. Brand vision is a specific image that a company wants to project to your audience. Your brand image could be varied from integrity, accountability, perseverance to what have you. In this case, although TBC, is a tech creative driven company but still we wanted to add some humanistic touch into our brand logo identity to break away from the traditional cold high tech look. So we chose specific visual imagery and color scheme to reflect the speaks of trust, dependability, commitment, and loyalty.


A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Developing a strong brand identity for your business is an extremely important factor in its success. It all begins from your core value. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client. Its main objectives are to motivate core consumers of our target market that you offer individual attention and superb product.

"A Brand Is A Person. It Is What People Are Saying About You When You're Not There."


Finding  Our Brand Competitiveness
Your brand identity is your reputation. Brand identity is more than a logo or a style guide. I believe doing one thing really well is not enough to create a sustained competitive advantage. Brand distinctiveness is a marketing strategy in which we're finding different ways to demonstrate product superiority among our competitors. This helps our organization in two distinct areas. First, it helps to focus our company’s resources so that it can serve our customers better. Second, it helps us define where to play and how to win in a competitive market place.


Website templates and themes
There is no doubt that customers associate themselves strongly with the brand, its attributes, values and personality. They fully buy into the concept which is often characterized by a very emotional and intangible relationship (higher customer loyalty). To put in the simple but very important term, your brand identity is defined by how your audience perceives you. By defining our audience is the first step to building a successful brand distinction.

Design, build and maintain social media presence
Focus on the consumer 
Getting to know you target audience allows your marketing to be finely targeted. Our brand identity should speak to our target market, addressing their specific needs in a language they can relate to. In this way, our message can cut through the noise of competing brands. How brand is perceived in the market is what I'm passionate about. Understanding of consumer needs and behavior to ensure that the services and product lines that fall under their brand resonate with current and potential customers.

"In Brand Creative Marketing, there is never a dull moment. You get a chance to see things from overall perspective..."


Brand Clear Promise
Your promise should symbolize what you stand for, what you believe in, what your vision of the world is. Your promise is your reputation. You must continuously strive to uphold it. A company's brand represents their marketing identity - who they are, what they do, what kind of quality they provide, their reputation compared to competitors. Establishing a clear brand promise. A brand promise is an extension of a company’s positioning. However, a promise, of course, is good only if it’s kept. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.

Your Unique Proposition
I believe in the idea that your business does not have to be a completely new idea, but your brand does. And  the clearer you are about your positioning (personal or business), the easier it is for potential clients and customers (who are the right match for what you offer) to see themselves working with you. Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully.

Our Clients:


What People Are Saying...
In addition to his talent and skills as an art director, he also has the way of connecting links between what we're requesting, the business world and the visual side. He understood that the most important thing in communication is hearing what isn't said. - Mihara & Associates

"They say..creative people allow us to stretch out minds, do new and exciting things, and engage ourselves in a way that takes us one step closer to reaching our full potential. Creative people have a great deal of energy, both physical and mental. They can spend hours working on a single thing that holds their attention, yet seem to remain enthusiastic all the while. Creative people love their work. He is truly a reflection of that great creative thinker." - Miquela Gonza, Head Sales Executive.



"Strong personality . He is someone who do not put up with excuses. Someone who focuses on what you can do and how you can overcome obstacles to do more. A person with strong personality who do not rely on other people to tell who he is,and  what he can or can not do. Someone who enjoys discussing matters of significance with people and are competent in debating his case. Despite this, he's also very happy to listen to the points of view made by others and doesn’t disparage them or come across as arrogant in any way." - Iris Shalev, Digital Marketing Manager.
About Brand Designer:

"As a brand manager, I play a role who helps define the way that consumers think about your company's goods or service. The over all strategy involves building brand position, brand core value, brand identity, online presence to your advertising campaign." - Chez Boodparset

Brief Bio: Read more
Contact/Questions:
Phone: 813.965.1866
Email: Boodparsetc@yahoo.com
Get in touch: Click here
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