Client: Tru Model Brand
Type of Business: Fashion Industry
Location: Tampa, FL
Date: Spring 2016
Project: Branding and Event Campaign.
5 Basic Event Planning Campaign Tips
Brand Designer/Concept: Chez Boodparset
Print Campaign: Chez Boodparset
Website Concept: Chez Boodparset
Email Marketing Strategy/Design: Iris Shivaz and Chez BoodparsetEvent Director: Myra Gomez
Fashion shows have always been, and still are about generating publicity and giving buyers and the press an idea of what the season's look will be. They're intrinsically elitist and a reflection of social status and the culture of the leisure class.
1. Establish Your Goals.
To ensure a successful marketing campaign, you first have to establish event goals. By concretely establishing the goals of the event campaign, you’ll be able to better manage and communicate to team members and have them understand why this campaign is so important. By having specific goals will make it easier for all team members to be on the same page and better understand what is required to achieve the goal. Then it's time to establish your budget goal. This usually determines the overall scale of your event. A successful event planning requires a good team of designers, social media content specialist and event planners.
Photos: BuzzFeed
"In Brand Marketing, consumer is always
a center of what you do.
a center of what you do.
2. Establish Your Campaign Strategy
Once the main pieces are set, define the social media strategy, website, blog and create online communities before the event. Time to create a hype online! This will give attendees a way to interact with one another, building up anticipation for when they finally meet in person. Launch your blog campaign. To ensure a successful event blog campaign, one of the main forms of communication between you and your attendees will be through .The purpose of blogs is to promote product or service, increase brand awareness, launch a specific campaign, and social event promotion.
Photos: BuzzFeed
3. Choose The Right Management Software.
Now that event goals and budget are all set, it's time to create a detailed event marketing planning timeline. Once, everything is structured, then it's time to choose the right event campaign management software. The best platforms are ones that can reliably collect valuable event data and provide rich insights from that data. Find the software that you can monitor event registration performance in real-time. Find the platform that offers a website editor. Event campaigning is about personal which translates into every single little details from wordings, right imagery, to timing.
"The keys to brand success are self-definition, transparency, authenticity and accountability."
- Simon Mainwaring
- Simon Mainwaring
Photos: BuzzFeed
4. Create A Hype!
Lastly, turn your attendees into your event evangelist. The people attending your event are the ones who will be most excited about it. Capitalize on that passion by having social media competitions, giving prizes to those who receive the most likes, shares, retweets, etc. Event marketing is entering a guerrilla era where the physical and the virtual cross paths, offering new options for marketing professionals who create buzz over a service or product. When all said and done, make sure that it's fun.
My Final Thoughts.
It was such as fun project for me and my team. Collectively as a team, we filled up seats and built our brand. Best of all, we received such a positive feedback from our audience. If we can do it, you can! Start with a few simple steps and find out why a well event marketing campaign planning is important in your small business and any campaign internet marketing strategy.
About Brand Designer:
4. Create A Hype!
Lastly, turn your attendees into your event evangelist. The people attending your event are the ones who will be most excited about it. Capitalize on that passion by having social media competitions, giving prizes to those who receive the most likes, shares, retweets, etc. Event marketing is entering a guerrilla era where the physical and the virtual cross paths, offering new options for marketing professionals who create buzz over a service or product. When all said and done, make sure that it's fun.
5. Email Marketing
Today, more than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase yearly. Of all digital marketing technique, email marketing is still a vibrant and powerful way to connect with people. Email marketing is a very personal way of reaching your target customers. Email can be tailored to customer actions so that every communication is relevant to their interest. Messages from your friends and family or someone about hype cool social event can be cheerful. That’s why email marketing works at it’s best when it is personalized.My Final Thoughts.
It was such as fun project for me and my team. Collectively as a team, we filled up seats and built our brand. Best of all, we received such a positive feedback from our audience. If we can do it, you can! Start with a few simple steps and find out why a well event marketing campaign planning is important in your small business and any campaign internet marketing strategy.
About Brand Designer:
"As a brand manager, I play a role who helps define the way that consumers think about your company's goods or service. The over all strategy involves building brand position, brand core value, brand identity, online presence to your advertising campaign." - Chez Boodparset
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