Building Brand Promise

Client: CloverTek

Type of Business: Financial Consultant

Location: Tampa, FL

Date: Spring 2017

Project: Brand Design

Define Your Brand Clear Promise

Brand Designer/Concept: Chez Boodparset

Brand Logo: Chez Boodparset

Print Campaign: Chez Boodparset

Website Concept: Chez Boodparset

Brand Concept: Clean corporate color with a look and feel of trust worthy. A financial consulting firm with contemporary design feel with specific target audience in mind.

Brand Core Values:"Your Future Starts Now.

Establishing a clear brand promise must be done at the very beginning stage of brain storming. A brand promise is an extension of a company’s positioning. However, a promise, of course, is good only if it’s kept. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.

Good brand sells experience and tells stories. To build strong brand awareness, it's only logical that we want to be where the conversations are. And you want to create a positive yet memorable brand image in your audience's minds.  Brand consistency is the pattern of expression that affects what people think about our brand. The more consistent our messaging, the more consistent our branding is. After all, the objective of our brand consistency is to build awareness and develop trust and loyalty with customers.

"A Brand Is A Person. It Is What People Are Saying About You When You're Not There."

Building a brand identity is also all about differentiation: making a brand visible, relevant, and unique. Without a firm understanding of the competitive landscape, it’s easy to blend in. You should know how you are positioned in the market. Establishing a clear brand promise must be done at the very beginning stage of brain storming. A brand promise is an extension of a company’s positioning.

Your brand promise should symbolize what your company stands for, what you believe in, what your vision of the world is. Your promise is also your reputation. You must continuously strive to uphold it. A company's brand represents their marketing identity - who they are, what they do, what kind of quality they provide, their reputation compared to competitors.