SK Digital Marketing

Client: SK Website Mentor
Location: Westchase, FL
Website: SK Website Mentor

How Understanding Your Customers Plays 
A Huge Role On Your Brand Core.

Brand Building Concept
I was personally requested by the founder herself who believes in my skills and ability in Brand building. It was a fun project I took on. SK Digital Marketing is a web consulting agency in Westchase, FL SK Consulting is founded by Stacey Composki in 2015. SK Consulting offers Business Analyst, website consulting, online marketing and content writing service. SK Consulting believes in the core value that no business can reach the juncture of success without passing through the stage of business analysis. This stage is an integral part of every business irrespective of its niche or area of specialization.
Brand Logo: Chez Boodparset
Brand Designer/Concept: Chez Boodparset
All Print Campaign: Chez Boodparset
Website Concept: Chez Boodparset

"In Brand Marketing, consumer is always 
a center of what you do..."

Brand Positioning Development
Building our unique position is what we value most - Personal attention. When starting out a Business, one of the greatest challenges you will encounter will be building your brand and this is why a unique and a memorable name will differentiate your business from that of your competitors. A great name is the stepping stone to a successful branding. It should be captivating, reinforcing the key elements of your business. Coming up with such a highly inspirational business name can be a complicated process. Competitive Analysis: Understand how your competition is catering to the need, which marketing channels they have activated, how much money they are putting in, what results they are getting and much more.


Building Brand Core
SK model is "Personal Attention" Giving Personal Attention is what SK consulting stands by and carries out all customer touch points. SK consulting believes brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. Developing a strong brand identity for the business is an extremely important factor in its success. SK Consulting main objectives are to motivate core consumers of our target market that we offer individual attention.  SK Consulting offers unparalleled unique marketing solutions and strategies to improve the digital life of its clients’ products.



Brand Promise
It's fairly to say that don’t leave your brand open to a variety of interpretations and customization. Building brand promise symbolizes what SK consulting is stand for. It speaks about what we value from what we believe in, to  what our vision of the world is. Our promise is our reputation. We're continuously strive to uphold it. A company's brand promise represents our marketing identity - who they are, what they do, what kind of quality we provide, A brand promise is an extension of a company’s positioning.



Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How brand is perceived in the market is what I'm passionate about. Understanding of consumer needs and behavior to ensure that the services and product lines that fall under their brand resonate with current and potential customers.






"In Brand Creative Marketing is about growing a brand through brilliant brand planning. I truly passionate of what I do.."




In building over all brand experience, it's important that our campaign and value philosophy must be translate to all consumer touch points from sale experience, customer experience, person to person, online presence to content marketing. And getting to know your target audience allows your marketing to be finely targeted. Your brand value should speak to your target market, addressing their specific needs in a language they can relate to.




Along with a strong brand identity, online presence, advertising and building sales funnel is a great way to visualize our marketing strategy. It's also a great system to set up online. Positive over all brand experience sends a message to your audience and gives you the ability to express intangible aspects of the brand. If your brand possess a genuine emotion, that same emotion will rub off on your customers who will feel just as enthusiastic, emotional connected and trust about your products or services as you are.

"In Creative Branding, I get to do all the creative things that involves marketing."



In order for people to remember us, we want  to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. So our campaign must be translate to all consumer touch points from our visual branding, sale experience, customer experience, person to person, online presence to content marketing. We know that the important of building good brand experience leads to satisfying customers, future customers and ultimately repeat customers. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.

Our Clients:


Testimonial


"He's someone who's taking risks, stepping outside his comfort zones, and coming up with creative ideas is what it’ll take to get ahead. Strong team player who is the backbone of our team. When others fail, he is one of the people who ventures on with strong resolve and persistence, committed to getting the job done. While getting the work done and doing his fair share, he is also a good team player." - Stacey C, Head Sales Executive.







About Brand Designer:

"As a brand manager, I play a role who helps define the way that consumers think about your company's goods or service. The over all strategy involves building brand position, brand core value, brand identity, online presence to your advertising campaign." - Chez Boodparset
Brief Bio: Read more
Contact/Questions:
Phone: 813.965.1866
Email: Boodparsetc@yahoo.com
Get in touch: Click here


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