Why Email Marketing Is Still The King?
Working along side our Social Media Content Writer, I was given a great opportunity to work on some our digital marketing campaign to promote our client's brands, products and services. I was assisting with all fun visual design, digital campaign strategy and conceptual process. This unique opportunity developed my skills and experience in Brand Marketing. It also has given me a deeper understanding the relationships between brand ambassador and consumers. This role has helped to stay on top of the latest design and marketing trends, learn to grow a brand through good brand planning, customer relationship development, brand storyteller and become a better brand evangelist for my client.
Email marketing has become and has been the best platform for reaching out to new clients and finding new leads. Next we'll go overview why does email marketing present such a benefit over other more traditional forms of marketing? Because email takes less time to create and send than other marketing and advertising channels do, you can communicate with your customers more frequently. In addition, email marketing can be completed in just a few hours, you can literally send "day-of" messages to help improve power of purchase or promote a limited time special as needed. Here are few reasons why email marketing is still the king of digital marketing.
Email marketing is a powerful tool not only for acquiring new leads but also helps in customer retention. Encouraging visitors to sign up for your email marketing list is just one way to generate more leads. Email Marketing is still the top way to generate leads. Over time, the popularity of email marketing campaigns has grown. Although email marketing may has long been a tried-and-true method for generating leads. But one thing that hasn’t changed with email marketing is that you need to be strategic about your email marketing. If you’re looking to connect with customers and drive more revenue, email marketing is your answer.
"Marketing Is No Longer About The Stuff That You Make, But About The Stories You Tell." - Seth Godin.
2. Email Marketing Improves Sales
If every subscriber on your list turned into a customer, you’d be in small business heaven. Unfortunately, that’s probably never going to happen. Most business owners and entrepreneurs admit to the fact that using emails as a part of sales arsenal can take revenues to a whole new level. With brilliant strategies, you can drive Sales from Email Marketing. However, in order to achieve maximum results, you need to put your efforts in the right area.
3. Email Marketing Improves Conversion Rates
As a small business, you need simple, cost-effective ways to drive revenue. In order to sell, you need to convert and the key to email conversions is to nurture them using content. Whatever you use the email for, make sure that it speaks directly to your audience. Again, if you’re looking to connect with customers and drive more revenue, email marketing is your answer.
"Content Marketing Is A Commitment, Not
A Campaign."
A Campaign."
4. Personalize Message
Customers get frustrated when they receive generic emails from companies. I'm sure most of us are feeling the same on this issue. This is why you have to make your emails personal. Not only can you send personalized email with your user's name or login name, but many email marketing solutions offer the ability to feed in personalized information such as sales or purchase history. With email marketing and communications, you can easily speak to your customers in a very personalized and intimate way that is not possible with other marketing channels and avenues.
Metrics to Measure Our Email Marketing Campaign
There are measurement we use to calculate the Effectiveness of Your Email Campaigns. After campaign has launched, we began to see some activities has grown over a certain period of time from our weekly total clicks, the mouth of opens and emails has delivered, a mouth of Click- through rate, our email forward or share rate, conversion rate, our bounce rate, and certainly increase in our monthly campaign ROI.
Conclusion.
Although, there are a lot of measurable benefits of email marketing over other marketing channels! Of course, we recommend that email marketing be an important part of your marketing mix. In addition, when you optimize email marketing as your primary customer communication and direct-to-consumer or direct business-to-business marketing method, you'll help save time, cost and of course the plane as well. This experience has also strengthened my role as a creative brand manager from a hands-on experience. I enjoyed every minute of it.
About Brand Designer:
"As a brand manager, I play a role who helps define the way that consumers think about your company's goods or service. The over all strategy involves building brand position, brand core value, brand identity, online presence to your advertising campaign." - Chez Boodparset
Contact/Questions:
Comments
Post a Comment