Client: NPW Non-Profit Websites
Location: Carrollwood/Tampa, FL
Website: NPW Websites
Brand Logo Design: Chez Boodparset
Company's Website Designer: Chez Boodparset
All Website Theme Gallery: Chez Boodparset
Design Direction/Consultant: Chez Boodparset
Outdoor Advertisement Design: Chez Boodparset
How To Build A Non-Profit Brand
First Define Your Core Value
Live to Inspire is NPW mission. A company believes in a philosophy that each one of us walking this planet has the desire to be acknowledged and has something to give. Having a selfless mental and moral qualities distinctive to an individual where I always find it admiring in anyone. I took this project on with high sense of inspiration and admiration. By nature, I love giving a voice to those who can't be heard. I admire the ideal of making the impossible possible. Each day I go home with a sense of accomplishment and pride of this life mission. My value aligns with NPW's mission perfectly.
Brand Logo Design: Chez Boodparset
Company's Website Designer: Chez Boodparset
All Website Theme Gallery: Chez Boodparset
Design Direction/Consultant: Chez Boodparset
Outdoor Advertisement Design: Chez Boodparset
First Define Your Core Value
Live to Inspire is NPW mission. A company believes in a philosophy that each one of us walking this planet has the desire to be acknowledged and has something to give. Having a selfless mental and moral qualities distinctive to an individual where I always find it admiring in anyone. I took this project on with high sense of inspiration and admiration. By nature, I love giving a voice to those who can't be heard. I admire the ideal of making the impossible possible. Each day I go home with a sense of accomplishment and pride of this life mission. My value aligns with NPW's mission perfectly.
"In Brand marketing consumer is always
a center of what we do.."
a center of what we do.."
Sell Solutions Not Product
Now more than ever, companies have the power to connect deeply with people. Make a focused effort to engage them in meaningful ways. You have to show them why they should connect with you and why you’re a brand they can trust and grow with. Whether you're selling a product or service, the sale results from solving a problem. People don’t buy products because they like the color scheme. People purchase it as a means to quench their need. The product is a solution to what is needed.
Founded in 2017, NPW is dedicated to providing consumers with web technology to fulfill people's life mission. NPW is a web technology company that provides people with knowledge, creativity, resource, technology and support to build a trust worthy non profit brand. Following its core value of "Living with purpose philosophy". NPW's driving force is based on a common belief that shared by those who are awaken to their true calling. They are targeting people with mission of hope for the better society, better world, and certainly better themselves. NPW is about using technology to help someone to express one's message.
"There Is No Exercise Better For The Heart
Than Reaching Down and
Lifting People Up!"
Identify Your Brand ValueThan Reaching Down and
Lifting People Up!"
"Live with purpose...." is their model. NPW stands by the ideology of "Live with Purpose". This is the value of the brand which I created. Our philosophy holds in the minds of people on a common belief that shared by those who are awaken to their true calling. Through our value "Live with purpose...." , we want our brand represents the sum of people's perception of a company's ideology, reputation, advertising campaign, and principle.
Building a Brand Identity
Empowering Your Website With One Platform.
Enjoy simple, fast page management of your website's text, images, and embedded media using our content management system. Create Online forms, optimize for search engines, and always keep it fresh.Just because you aren't paying a fortune doesn't mean your website should be slow. We provide the very best hosting service possible, with 99.999% up time history, managed by our own staff - not another company. We know that there will be times when you need help. Our support team provides world-class support for simple issues like adding pictures to your web pages as well as emergency outages and e-mail failures.
Understand Your Audience
Human, we are social creators. As a brand designer, how brand is perceived in the market is what I am passionate about. Understanding of consumer needs and behavior to ensure that the services and product lines under their brand resonate with current and potential customers is very crucial in building strong brand.
"In Brand creative marketing is not about magic
but it's all about strategy.."
Developing a good relationship with the target market and how brand is perceived in the market is another key point in branding. NPW believes we're all share the sense of purpose. Together, everyone has a skill they can offer. People who share the idea that volunteering allows you to connect to your community and make it a better place. Even helping out with the smallest tasks can make a real difference to the lives of people, animals, and organizations in need. Our target market are the people who share the same commitment to the same philosophy.
Approach content with brand consistency in mind
To build strong brand awareness, it's only logical that we want to be where the conversations are. And we want to create a positive yet memorable brand image in our audience's minds. Brand consistency is the pattern of expression that affects what people think about our brand. The more consistent our messaging, the more consistent our branding is. After all, the objective of our brand consistency is to build awareness and develop trust and loyalty with customers.
In order for people to remember us, we want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. So our campaign must be translate to all consumer touch points from our visual branding, sale experience, customer experience, person to person, online presence to content marketing. We know that the important of building good brand experience leads to satisfying customers, future customers and ultimately repeat customers. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.
Identify Your Target Market
Knowing who our consumer is, is critical when establishing our marketing budget. A marketing budget is made of two components time and money. Marketing is a fundamental ingredient for growth and profitability. Many companies fail simply because they do not allocate enough money for marketing. When done properly, marketing brings back sold returns. Therefore, it is critical to look at what it entails and how you can create an affordable marketing budget for your business. There are several key questions I usually go over such as What are your business goals?, What type of business do you own? Who is your competition? to Who is your market?
"In Creative Branding & Marketing, I get to be curious! This is one of the reasons why I'm so passionate about what I do..."
Stand Out From The Crowd
Building a brand identity is all about differentiation: making a brand visible, relevant, and unique. Without a firm understanding of the competitive landscape, it’s easy to blend in. You should know how you are positioned in the market. There are key questions I would normally overview such as why do people buy your product or services instead of the others offered in the same general categories? I believe this research is crucial to understand not just who the competition is but how the brand compares, in perception and presentation. To truly understand the strengths of your own business, you must understand your competition and your positioning. Who competes with you for your customers’ time and money? So A comprehensive competitive analysis is a key. This is where I come in.
Testimonial
"Action orientated individual. He is someone who's unsurprisingly driven by a strong motive to achieve. Someone who is proactively seeking opportunities to be challenged. Someone who doesn't just wait for assignments and can translate positive intentions into tangible results. Being around him, you can feel his sense of ambition and confidence from within.
" - Mira Gomez, Lead Consultant.
" - Mira Gomez, Lead Consultant.
About Brand Designer:
"As a brand manager, I play a role who helps define the way that consumers think about your company's goods or service. The over all strategy involves building brand position, brand core value, brand identity, online presence to your advertising campaign." - Chez Boodparset
Comments
Post a Comment