Client: Tampa Fitness
Define Your Brand Objectives/Goals
A company's brand represents your marketing identity - who you are, what you do, what kind of quality you provide, and certainly your reputation compared to competitors. To build a strong brand personality, it starts with your brand objectives. What is your goals? What are specific agendas you and your team set in mind. Your marketing objectives can be varied from building brand awareness, grow market share, increase in sales, target new customers to improve your stakeholder relations.
At the beginning, TAMPA FITNESS (TF) already had specific target in mind which made my job a little bit easier. The founder's objectives was aiming for people who share the common habits of the love to work out. We're seeking people are obsessed with waking up and going to the gym. People who see new routines as a challenge not obstacles. People who are goal setting. People who would work past their comfort zone. According to the founder, TAMPA FITNESS has two specific goals, first to increase their brand awareness. Secondly, they wanted to grow in market share. Now more than ever, companies have the power to connect deeply with people and make a focused effort to engage their audience in meaningful ways. Our message is to show our audience why they should connect with us and why we’re a brand they can trust and be a part of.
Uniqueness of Your Brand Core Value
To have a memorable brand identity, your brand needs to be distinctive. "Train Different" is what TAMPA FITNESS believes in. TAMPA FITNESS provides high-intensity intervals routine is one of the key features that differentiates us from our competitors. A type of exercise regimen that uses several modes of training to develop a specific component of fitness. This uniqueness routine is the key behind the brand. TAMPA FITNESS believes that high intensity training can give their members something that they have been looking that they can't find in regular gyms.
More over, the essential fundamentals of TAMPA FITNESS wants to make fitness training as part of a lifestyle habit. Tampa Fitness is about cross functioning fitness or Cross-training fitness. They understand the important of getting out of a comfort zone. Their routine is meant to amplify athletic training. Their program isn't a typical work out routine. In fact, it is about breaking out of the routine. This is what separates them apart from other training programs or gym.
Importance of Audience knowledge
Understanding of consumer needs and behavior to ensure that the services and product lines that fall under your brand resonate with current and potential customers. TAMPA FITNESS wants people of their target market to realize that fitness should be a lifetime commitment with ever-changing goals and expectations, and it should help them live a longer, healthier life. Whether you’re a seasoned athlete or haven’t trained for the last several years, getting into a serious rhythm always makes things more successful than if you constantly start and stop.
Define Your Brand Passion
Passion of what we do is the force that drives TAMPA FITNESS forward. Our campaign must be translate to all consumer touch points from sale experience, customer experience, person to person, online presence to content marketing. Getting to know our target audience allows us to be finely targeted with our marketing. Our brand identity should speak to our target market as such, addressing their specific needs in a language they can relate to. TAMPA FITNESS is elevating a new form of exercise to your program. We want to reach people who share this same passion.
Define Your Brand Personality
A marketer once said "Enter distinctiveness, the true marketing aim".So at the beginning, you must define what is brand personality? Your brand personality is your brand vision. Brand vision is a specific characteristics of imagery or personality that a company wants to project to your audience. Your brand image could be varied from integrity, accountability, perseverance to what have you. In other words, if your brand were a person, what personality does it has? Once it has personality, but does it has its distinctiveness? Distinctiveness shows your customers why your brand is better or different than your competitors. Distinctive elements show customers what brand point of interest is.
A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Developing a strong brand identity for your business is an extremely important factor in its success.
Define Your Brand Clear Promise
Your brand promise should symbolize what your company stands for, what you believe in, what your vision of the world is. Your promise is also your reputation. You must continuously strive to uphold it. A company's brand represents their marketing identity - who they are, what they do, what kind of quality they provide, their reputation compared to competitors. Establishing a clear brand promise must be done at the very beginning stage of brain storming. A brand promise is an extension of a company’s positioning. However, a promise, of course, is good only if it’s kept. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.
Brand Consistency
In building over all brand experience, it's important that our campaign and value philosophy must be translate to all consumer touch points with the same message, and look/feel from sale experience, customer experience, person to person, online presence to content marketing. Brand consistency Is the key to successful branding. These days, competition for customers is fierce within most industries. And getting to know your target audience allows your marketing to be finely targeted. Your brand value should speak to your target market, addressing their specific needs in a language they can relate to. So along with a strong brand identity, strong online presence, advertising and sales funnel,your brand consistency is a key factor in building a strong brand.
Testimonial
"As a brand manager, I play a role who helps define the way that consumers think about your company's goods or service. The over all strategy involves building brand position, brand core value, brand identity, online presence to your advertising campaign." - Chez Boodparset
Contact/Questions:
Location: Downtown Tampa, FL
How This Project Changes My Career Path:
How to Build Brand With Personality
How This Project Changes My Career Path:
This unique opportunity developed my skills and experience in Brand Designer and Brand Marketing. It also has given me a deeper understanding the relationships between brand ambassador and consumers. It also strengthened my role as a creative brand manager from a hands-on experience. This role has helped to stay on top of the latest design and marketing trends, learn to grow a brand through good brand planning, customer relationship development, brand storyteller and become a better brand evangelist for my client.
All Print Campaign: Chez Boodparset
Website Concept: Chez Boodparset
Landing Page Design: Chez Boodparset
Digital Campaign/ Design: Chez Boodparset
Define Your Brand Objectives/Goals
A company's brand represents your marketing identity - who you are, what you do, what kind of quality you provide, and certainly your reputation compared to competitors. To build a strong brand personality, it starts with your brand objectives. What is your goals? What are specific agendas you and your team set in mind. Your marketing objectives can be varied from building brand awareness, grow market share, increase in sales, target new customers to improve your stakeholder relations.
Uniqueness of Your Brand Core Value
To have a memorable brand identity, your brand needs to be distinctive. "Train Different" is what TAMPA FITNESS believes in. TAMPA FITNESS provides high-intensity intervals routine is one of the key features that differentiates us from our competitors. A type of exercise regimen that uses several modes of training to develop a specific component of fitness. This uniqueness routine is the key behind the brand. TAMPA FITNESS believes that high intensity training can give their members something that they have been looking that they can't find in regular gyms.
More over, the essential fundamentals of TAMPA FITNESS wants to make fitness training as part of a lifestyle habit. Tampa Fitness is about cross functioning fitness or Cross-training fitness. They understand the important of getting out of a comfort zone. Their routine is meant to amplify athletic training. Their program isn't a typical work out routine. In fact, it is about breaking out of the routine. This is what separates them apart from other training programs or gym.
Understanding of consumer needs and behavior to ensure that the services and product lines that fall under your brand resonate with current and potential customers. TAMPA FITNESS wants people of their target market to realize that fitness should be a lifetime commitment with ever-changing goals and expectations, and it should help them live a longer, healthier life. Whether you’re a seasoned athlete or haven’t trained for the last several years, getting into a serious rhythm always makes things more successful than if you constantly start and stop.
Define Your Brand Passion
It is aiming for people who share the common habits of the love to Work Out. People are obsessed with waking up and going to the gym. People who see new routines as a challenge not obstacles. People who are goal setting. People who would work past their comfort zone. TAMPA FITNESS brand should speak to its target audience with the message of "This is where you belong". And the important of building good brand experience leads to satisfying customers, future customers and ultimately repeat customers.
Define Your Brand Personality
A marketer once said "Enter distinctiveness, the true marketing aim".So at the beginning, you must define what is brand personality? Your brand personality is your brand vision. Brand vision is a specific characteristics of imagery or personality that a company wants to project to your audience. Your brand image could be varied from integrity, accountability, perseverance to what have you. In other words, if your brand were a person, what personality does it has? Once it has personality, but does it has its distinctiveness? Distinctiveness shows your customers why your brand is better or different than your competitors. Distinctive elements show customers what brand point of interest is.
A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Developing a strong brand identity for your business is an extremely important factor in its success.
Define Your Brand Clear Promise
Brand Consistency
In building over all brand experience, it's important that our campaign and value philosophy must be translate to all consumer touch points with the same message, and look/feel from sale experience, customer experience, person to person, online presence to content marketing. Brand consistency Is the key to successful branding. These days, competition for customers is fierce within most industries. And getting to know your target audience allows your marketing to be finely targeted. Your brand value should speak to your target market, addressing their specific needs in a language they can relate to. So along with a strong brand identity, strong online presence, advertising and sales funnel,your brand consistency is a key factor in building a strong brand.
Testimonial
"Strong team player who is the backbone of our team. When others fail, he is one of the people who ventures on with strong resolve and persistence, committed to getting the job done. While getting the work done and doing his fair share, he is also a good team player. He's someone who's taking risks, stepping outside his comfort zones, and a world rounded person."
- David Goghiville, Head Trainer
About Me:
Contact/Questions:
Phone: 813.965.1866
Email: Boodparsetc@yahoo.com
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